President Obama's 2012 reelection campaign kicked off with a YouTube Video and an aggresive Facebook push. The revamped campaign website has the kickoff theme "Are You In?" featured prominently on the home page. That simple motto is pretty good carrot and shtick marketing - if you are not "In" helping Obama's re-election campaign, then obviously you are "Out" - you know - not one of the cool kids.
Sean Parker of TechCrunch summarizes the early social networking push:
"President’s Barack Obama’s re-election campaign just been kicked off, and it – again – makes clever use of Facebook as a tool for spreading the word and amass supporters. When you connect to your Facebook account on the campaign website, an interactive banner will appear on the top of the website that shows you which of your friends aren’t “in” yet, profile pictures included. You’re invited to put post a message to your friends’ walls to prompt them to join the ‘Are You In?’ application. You can easily scroll to your friend list by skipping from one to the next, and you can add an optional message when you opt to post to a friend’s wall...
YouTube is also one of the things that have apparently worked over the past few years. In emails and text messages sent to supporters earlier today, in which Obama announced that he would be filing papers to launch the 2012 campaign, the video below was promoted. Twitter, for whatever reason, seems to be not that big a deal for the campaign."
The "Are you IN?" motto is kind of cute and it might motivate college kids to gird their loins for the campaign, but the Dividist is not sure it will help with the Independents and Centrists Obama will need for re-election. Even with the GOP helping out by doing everything they can to push Independents away.
Given the low probability of the Dems retaking the House, and the high probability of Reps taking the Senate majority, the Dividist suspects the only way to maintain Divided Government into 2013 will be to re-elect President Obama. So the Dividist is grudgingly "IN" - at least right now, and until Mike Bloomberg makes a move. In the meantime, to help the President out, the Dividist has made a few improvements to the Obama campaign graphics featured in this post. The Dividist believes these changes may help the President with those Independent / Centrist / Dividists like himself, who are just not ready to give the Republicans all the keys to the castle yet again. It was not that much fun last time around.
With all the attention and links to the Obama 2012 Campaign launch in this post, it is only fair to offer the GOP some equal time. Presumably in anticipation of the launch, the NRSC fired a preemptive strike with a parody campaign video of their own:
According to Ben Smith at Politico, the parody is getting more action that the real thing.
It'll get easier for the President after the Republicans beat themselves into submission and field a candidate. The Dividist has HOPE. The Dividist is not ready to give One Party Republican Rule another turn at bat.
Now that is fair.